A year and a half ago, we made a strategic decision to add Google Ads to our site pages. In general, it has been a good move for us, helping to offset the cost of running our servers.
But we understand that not everyone likes having ads show up on their games. Some people run ad-blocker software in their browsers that prevent our ads from showing up; we’re fine with this. We do it ourselves.
Recently, we got a request from a game creator to remove advertisements on their games. We decided to turn it into a win-win opportunity, and created a new product that allows a user to disable those ads while still providing some revenue to keep the lights on at Match The Memory.
You can see this new product on any game’s Buy page. After you purchase it, Google Ads will be removed for all visitors who come to play that game.
In a previous post about tagging, I addressed some of the problems inherent in how Match The Memory is currently built, specifically that games aren’t particularly discoverable. At the end of that post, I promised that finding games would be better in a new version of the site that’s coming “soon”.
(Update: The “new version” of the site was released in August 2018, with both search and tags pages being *much* faster than their original implementations.)
Since then, I’ve gone on a holiday game building bender, creating several new Christmas games that I thought would be enjoyable to a broad range of people. But this week, my wife helped me see that adding a bunch of games doesn’t help if people can’t find those games. So I decided to do something about it.
I thought that we’d be knee-deep into snowmen and Christmas carols by this point in December, but there’s not a holly leaf or a nativity anywhere in sight in the most popular games. Ya bunch of Scrooges!
Makayla Van Fossen has made several games related to the creatures of Harry Potter, and they look really good! Check out her Magical Menagerie Party game and go from there to the others that she’s created. Plus, vocabulary from one of my favorite childhood books, Hatchet by Gary Paulsen, which I read several times as a kid.
We have a feature that lets you bite-size any game. We call it the “card count” feature, and it shows up in the top right corner of each game.
By default, when you come to play one of our memory games, you get all of that game’s cards. But at any point in the game play, you can decide to use fewer cards. Just use the “# of Cards” dropdown and select a lower number. Boom, you’re playing a much easier version of the game.
The Match The Memory system randomly chooses that number of cards, along with their correct matches. In this People of Springfield example, I picked a much more manageable 10 cards, for a total of 20 matches.
You’ll notice in the screenshot above that the URL changes to show how many cards you selected. You can link to a version of the game that has as many cards as you want by adding a query parameter to the URL. So a chemistry teacher can give her class a big challenge by linking to the full https://matchthememory.com/PeriodicTableAll web site address, or make the game a bit easier for the students by sending them to https://matchthememory.com/PeriodicTableAll?card_count=10 , where they’ll only get 10 different chemical elements.